Back when the internet was still in its infancy, having a simple website was enough to put a business ahead of its rivals. And a decade ago, a small business was said to be doing well if they had any form of online presence, plus perhaps some regular online followers. Fast forward to today, where there are now over 1 billion unique websites, and more being created every day. Business owners beware – having a basic site, or even one that was built in less than an hour, isn’t going to sustain your business online anymore if you want to see the continued growth and success of your business.
So here are four reasons why good web design is necessary:
The internet is the virtual facade to your business
A physical presence, or an actual store, was required to sell your goods and services before the internet came along. If you wouldn’t even consider selling out of a rundown, dirty, tatty shop front on Main Street, why is it any different online? You don’t get a second chance to make a first good impression, so make it count.
You will stand out from your competitors
Keeping costs down is important for a small business, and many other small businesses will try to cut their costs when it comes to developing their website. However, spending a little extra money up front to make sure your business website is faster, more user-friendly, and more attractive than the rest in your business niche will make a big difference when it comes to turning a dollar.
It’s beneficial to your SEO strategy
Even with a good looking site, you will struggle if the site doesn’t show up when people search for it. With over 1 billion websites to choose from, you need to make sure that your website shows up on the first page of results when someone searches for a relevant term. Incorporating SEO into the design of your website will give your business a much higher chance of being found by customers.
You’ll see more visitors to your website
If you’ve hit points one through three perfectly – your website is well-designed, easy to use, and memorable – then users are more likely to come back and refer friends and family to it as well. This exposure is huge for your business. No matter who people heard about your website from or where they live, the fact that the Internet is global means that anybody can find your site and use or order your services.
A business doesn’t have an excuse for utilizing a poorly-designed website. A decade ago you would have had to rely on someone local for web design firm, with their only reviews being the ones you heard from neighbors and coworkers. With the worldwide expansion of the internet, your options are now endless in finding someone nearby who will design a flawless business website for you. And once you’ve developed a great website, you’ll start to see maximum return on your creative investment rather quickly.