WordPress is the top choice of a large number of media managers who desire to set up a website, due to the many advantages that can come from using the platform.
Due to the many advantages that can come from using WordPress ‘free blog hosting, many media managers are turning to the popular platform to create entire websites. However, the free blogging platform is now being used as something more; a content management software. However, what are the advantages? In this article, we will outline all of the positive features and negative points to building a website using WordPress.
After reading, you will be able to decide if using WordPress to build your site is feasible, or if it would be recommended to use another method.
Here are some of the great benefits of using WordPress to create your websites:
Simple – WordPress is easy to learn. Even if you’ve never used it before, as a Webmaster, you will spend very little time figuring out the dashboard, enabling you to get to work quickly. The system is easy to install and you can begin editing site content right away. With this platform, you don’t need to be a seasoned programmer to get a decent setup.
Open Source –WordPress is an open source program, meaning that other programmers willingly share their code with other programmers, saving time and costs. When this code is already available, it can also reduce the number of errors when writing and editing code.
Quick – One of the biggest benefits to WordPress is the ease of installation for a hosting server. This way, you can begin working quickly.
SEO Friendly –While WordPress is not inherently built for SEO, it can be used with plugins that are capable of making up the difference. It’s easy to find recommended plugins online for optimizing your SEO and results.
User Friendly – Because WordPress was created for use by the public, the interface is created so that it’s usable by anyone. You don’t need to be a technology professional to understand how to use WordPress; you just need to install it.
Extras –One of the unique things about WordPress is the ability to change it as your project changes. You can begin with your basic needs and change it as your business or site profile changes. You can also add and remove plugins and additional features as needed.
Price – What makes WordPress so valuable is it’s incredibly low cost. With all of the benefits listed above, it’s easy to see why WordPress maintains its current standing as the most popular blog and website platform.
However, what are some situations in which you would not want to use WordPress? Before you decide to install and begin on your WordPress journey, consider these tips:
WordPress can be wrong. Very wrong
It’s easy to build a WordPress website, but it’s not simple to build a good WordPress site. In addition, it can be difficult to find WordPress professionals that are also programmers. This is important because if you need to make a change to a plugin that is already written, you won’t have anyone who knows how to do it.
Copyright – While using WordPress can be great for first time webmasters or the less tech-savvy, being able to create your own, site from scratch with custom elements may be able to afford you better copyright protection. It’s true, the law does protect internet content to some extent, but it is a very difficult issue to navigate.
Speed – WordPress revolves around a community of developers, webmasters and programmers who all come together to build site templates and plugins for you to use. The trouble is that the more of these you use, the more your site tends to slow down. In addition, lots of generic code that is not necessary on each page already slows down many WordPress sites. The trouble with speed is that if your loading time is slow, your SEO ranking can suffer greatly.
Uniqueness – One issue with WordPress sites that can begin to peeve you over time is that many of the WordPress site templates look very similar. Regardless of the amount of times you tweak the individual settings, they all begin to feel a bit like they all are the same. The choice you have to make is whether you want to appear the same as other companies in your industry or not. Many larger companies are able to afford customized professional websites with in depth branding profiles created specifically for them and their products. If you don’t want to be confused with another brand, WordPress may not be the best choice for your site.
Control – The WordPress platform does occasionally need updates. The trouble is that the updates generally do nothing to benefit the user and benefit WordPress. Now, if your end-goal is the same as WordPress’ then you’re in luck, however, if you’re like many users, you may end up with updates that can harm your site rather than improve its functionality.
Updates – While we’re on the topic already, let’s talk about updates. While they can be detrimental to the site, at the same time, they’re required to close any security holes that might be present in the current system. With all of the different plugins you can get for your WordPress site, you may or may not know when you’re doing damage to your site. Long story short, the site is generally at the mercy of the programmer, and until it is repaired; your site will run sub-optimally.
Not Optimal for SEO – While WordPress does provide plugins so that you can include SEO functionality on your site, the level of depth that can be shown with these plugins is not likely to be enough for the search engines to classify your site correctly, or with enough relevance for your ranking to improve. Because of this, you will not be able to reach the same level of SEO performance that you can achieve with a customized and SEO optimized website.
Flexibility Issues – WordPress design was initially adopted for small amounts of content and websites that were not multimedia heavy. If you’re looking for a site that is more sophisticated or has more options for your visitors, like commerce site, you may want to look into hiring a specific web programmer. While possible, the inability to be flexible means these are costs you really don’t need to incur.
Open Source Structure – While it’s beneficial for programmers to be able to find and use code that’s already been written for public use, it’s also just as simple for hackers and cyber criminals to find the security holes in these same codes. For example, you might have a plugin that lets you send out a daily alert to your followers, but what you may really be doing is sending your entire email list of followers to the person who ‘hacked’ the plugin code.
In all, there are many advantages and disadvantages to using WordPress for you site management. In some cases, it can be hard to tell which road to take. Here are a few scenarios. If you:
Own a Small Business – If you have a limited budget and you’re not sure you can commit to any type of consistent online marketing, you might be a great fit for WordPress.
Quick Market Placement – One of the best advantages of using the platform is that its installation is fast and learning how to use it is simple. This means you can get started and get your website on the radar as soon as possible. It doesn’t require much pre-planning and many elements are simply drag and drop. However, after you’ve been on the market for a while, you may want to spend some money and upgrade your site to something more customized where you have more brand control.
If you are a new site: If you are considering building a new site for a company site you already own, building a custom, online representation of your company will give you better control over branding, and will help create optimal website content for search engines.